Before we get into this, let me first let you know that my eyelashes aren’t anything to write home about. They’re thick and dark, sure, but they’re also poker-straight and relatively short, meaning they don’t hold a curl in the slightest. Truly, even the very best mascaras don’t typically work wonders for me, so I tend to lean towards affordable mascaras. But, just as I started to accept the fact no mascara was ever going to perform miracles, I made a groundbreaking discovery via a makeup-artist recommendation—No7 Pro Artist That’s A Wrap Tubing Mascara.

And look, I get it, amongst the likes of L’Oréal Paris and Maybelline, who are worthy big players in the affordable mascara game, No7 doesn’t seem like a predictable choice—but, trust me, this one is next-level good. It’s so good, in fact, that despite the fact my lashes have never been considered a particular attribute, this mascara has earned me a grand total of 12 compliments this past week alone (yes, I have been counting). What makes it so good? Keep scrolling to see for yourself.

No7 Pro Artist That’s A Wrap Tubing Mascara Review

The Brush & Formula

No7 Pro Artist That’s A Wrap Tubing Mascara promises longer, more defined lashes with impressive lift—and I can confirm it lives up to all of those claims. How does it do it? If you’re not familiar with tubing mascaras, let me enlighten you. Essentially, they create a long-lasting film that envelopes each lash with “tubes”. This makes tubing mascaras virtually smudge- and flake-proof. They also remove easily with just warm water—they sort of slide off the lashes like little worms which is both grossly satisfying and remarkably easy. Tubing mascaras are known to be some of the most long-lasting and high-impact formulas around—and this one is testament to that.

As for the brush itself, I’ll admit that when I first saw it I didn’t think much of it. The brush looks much like many others of its kind. It is plastic and has relatively sharp bristles (so it’s not one you want to accidentally stab yourself in the eye with). If you’ve used the cult Hourglass Unlocked Instant Extensions Mascara before (a great luxury option, FYI), it sort of reminds me of that. The main difference between this and others however, is that the brush is pretty rigid—it doesn’t have any of that flimsy flexibility that other tubing mascaras, that have previously left me feeling let down, possess. My first impression was that it looked good, but I wasn’t expecting anything game-changing. (Spoiler alert: I’ve been humbled.)

Before

After

The Verdict

When a makeup artist I work closely with told me she always keeps a tube of this stuff in her kit, I was a little taken aback. A No7 mascara?! Groundbreaking?! She told me to try it and see for myself—and I am seriously pleased I did. While the full price of £18 does seem a little steep for a No7 mascara, I’d still repurchase it. At the discounted price of £10 though, I’d buy two.

One coat delivered a notable length extension, but as I layered it up (while still wet, by the way, I wouldn’t recommend dry reapplication with any tubing mascara) I could see my lashes becoming significantly bolder and more defined. I used my lash curlers first, and although my lashes are never going to hold that same curl in its entirety, the mascara helped keep them somewhat more lifted throughout the day, which is more than I can say for my other go-to formulas.

On the first day of wear, a few people commented that my makeup looked good—which took me by surprise because I wasn’t actually wearing anything other than a bit of blusher and this mascara. On the second day, a friend asked if I’d had a lash lift. On the third day, four different colleagues told me that I looked glowing (again, no makeup, bar this mascara, had been applied).

It was at this stage I figured I was onto something good. After a full week of wear, however, I have been blown away by the compliments. I’ve had more people ask if I had had a lash lift, a few people ask what false lashes I was wearing and even my husband commented on how long my lashes look. I’ve found myself double-taking in the mirror at how pulled-together I look as a result of this mascara.

If you want next-level volume and a slightly clumpy look, this won’t be for you. However, if you want a your-lashes-but-better finish with seriously improved length and zero-smudging, try it and thank me later.

Shop No7 Pro Artist That’s A Wrap Tubing Mascara