Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks

Awards season is in full swing, and I don’t know about you, but I’m very happy about it. Yep, as a beauty editor, this is a pretty exciting time for…

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Jessica Plummer and Emma Naomi Just Debuted What’s Set to Be the Most Worn Mascara at the BAFTAs

As a beauty director who spends a great deal of her time analysing red-carpet beauty looks, I’m going to let you in on a secret: I usually have a pretty…

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Wait, What? Suddenly The Chicest Celebrities Are Wearing These Millennial Throwback Trends Like It’s 2010

As someone who grew up in the Tamagotchi-owning, Girls-watching era, I have a soft spot for the trends that defined the late noughties and early 2010s. The peplum tops! The…

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Literally Every Who What Wear Editor Bought This One Skirt On the Same Day

There are a lot of places I look towards when I’m trying to track down new season trends. Of course, there’s Instagram and street style images, but my absolute favourite…

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Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More Intoxicating

Don’t get me wrong; I’m a major fan of cherry perfumes. What some fragranceheads might consider too sweet and cough syrup-y I find absolutely divine, especially when the note is…

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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive

Throughout my years as a beauty journalist, I’ve picked up a lot of tips when it comes to perfume. From learning the blueprint of smelling great from Cartier’s perfumer (she…

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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product

Even as a beauty editor who has tried almost every lip liner going, many of them have left me pretty disappointed. Some are too dry and drag across my skin,…

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Corrector: the makeup bag’s secret weapon

A concealer is a necessity in any makeup arsenal, brightening and evening out the skin. Sometimes, however, even a good concealer needs a little help, like the days when I…

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Not All Luxury Buys Are Worth It, But I’ve Found 19 New-Season Items That Absolutely Are

As the new year gets underway and we start to consider what buys are worth investing in, one thing is becoming clear—all the best luxury fashion items of 2025 still…

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With Jeans, Dresses or Skirts, Fashion People Are Using This Styling Trick to Make Every Outfit an 11/10

Like many fashion editors, I use fashion month as a temperature check for the trends set to ripple through the seasons ahead. Whilst the runways provide an excellent guide, I…

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